Media Announcement - 04 December 2015
PNG Air announce services to Vanimo
PNG Air has today announced that commencing 9 December 2015 the airline will operate twice weekly services to Vanimo.
“As part of our network expansion and commitment to bring more services to the people of PNG we are pleased to announce Vanimo as the latest addition to our network,” said Paul Abbot Chief Commercial Officer of PNG Air.
“There has been increasing demands for the airline to serve Vanimo and we are now in a position to do that and provide the people of the region with an air travel alternative.”
“The service will be an extension of the very popular Lae/Madang/Wewak service and will operate into Vanimo on a Wednesday and Sunday and out of Vanimo on a Thursday and Monday. The outbound services will also offer excellent connections to our customers wishing to travel through to Kimbe and Kokopo,” Mr Abbot said.
Vanimo brings to 22 the total number of commercial ports served by PNG Air
Media Announcement - 18 November 2015
PNG Air supports PNG White Ribbon Appeal
PNG Air are pleased to support the PNG White Ribbon Appeal campaign to eliminate all forms of violence against women and children.
For more information please go to http://cfcpng.org/
Media Announcement - 5 November 2015
Why PNG Air chose the ATR 72-600
PNG Air is delighted to announce that the first of its brand new ATR 72-600 aircraft arrived in PNG and was officially launched on 4 November 2015. The airline will have 3 of these aircraft operating by the end of March 2016, 5 by the end of 2016 and 7 by the end of 2017.
This is the culmination of a lengthy project by the airline to choose the right aircraft for its operations and the travelling public into the future – the most important decision any airline has to make and the most vital to get right.
PNG Air chose the ATR 72-600 because it is the most modern turboprop aircraft for regional operations in PNG’s rugged conditions. The ATR is a proven success, coming from the world’s leading manufacturer in the 50 to 70 seat turboprop market.
The main strengths of the aircraft are its unbeatable operating costs, high reliability, versatility and passenger comfort. Added together, these factors made the ATR the clear choice for PNG Air.
The ATR is tailored for regional operations, with the ability to operate into runways that are short, unpaved and at altitude, while maintaining effective payloads and low fuel use.
From the passenger’s perspective, the ATR offers the widest cabin in the turboprop market, new seats, more baggage room and a greater feeling of space – plus the reliability to get you there on time and every time.
Below the surface, the ATR offers technology exceeding current technical, safety and maintenance requirements, and significantly enhancing operational safety.
In summary, the aircraft offers our customers efficiency, reliability and comfort. It is able to service more routes, across more of PNG, at the lowest operating cost. It offers versatile freight options. It fits neatly into the airline’s strategy to service regional markets effectively through lowering the cost of air travel.
“We are certain that the ATR is the best all round aircraft for PNG now available, and that it will continue to be the best during its operating life with us. Operating the best and newest aircraft in the market is an exciting move forward for PNG Air and for all domestic air travellers in PNG,” said Muralee Siva, PNG Air’s Chief Executive Officer in an address to the company’s staff.
Media Announcement - 5 November 2015
How did PNG Air choose its new name?
From 5 November 2015, Airlines PNG will operate as PNG Air.
“The introduction of the new ATR 72-600 aircraft not only gave the airline a huge boost in the quality of product it offers the people of PNG – it also offered the opportunity to make other changes to the airline, and prompted us to look closely at what we were doing now and what we needed to do in future,” said Muralee Siva, CEO of PNG Air.
“We recognise that to keep pace with the growing size and sophistication of the aviation market in PNG, we can’t just introduce a new aircraft and rely on that to do everything for us – we need to keep reinforcing the airline’s service culture through staff training and we also need to keep improving the product we offer the public,” said Mr Siva.
“Once we commit to that sort of change, it made sense for us to also introduce a new brand. A new brand provides a fresh beginning for a company undergoing significant change. For us, it represents the company’s bold plan for the future of regional aviation in PNG – to be the first choice regional airline for the people of Papua New Guinea. It also symbolises that we are not just doing the same old thing with the same old tools.”
Research in the market showed that the airline’s customers were looking for something more vibrant, bright and in keeping with the culture and people of PNG.
“The new name highlights our connection to PNG, and that we put PNG first. It also reflects that, through the majority shareholding of NasFund and MRDC, we are owned by a great many of the people of PNG,” said Mr Siva.
“The livery we’ve chosen acknowledges tradition, while positioning us as bold, fresh and next generation PNG. It creates a dynamic new look, fitting for a positive, confident PNG airline.”
“An airline’s name is one of its most important and recognisable assets. The new name and livery make PNG Air unique, and differentiate us from other airlines,” Mr Siva added.
Media Announcement - 5 November 2015
PNG Air’s training and staff development
The airline’s staff have always been PNG Air’s greatest strength, and are a real point of difference for the airline. Throughout the process of introducing the ATR 72-600 aircraft and developing the PNG Air brand all the staff have been heavily involved in planning, training and providing ideas.
Feedback from staff has been fundamental in deciding what the brand should represent, and the design of the new livery and uniforms. Staff have also suggested many ways of improving product and customer service standards.
“While new aircraft and a new brand are major steps forward for the airline, without our people they mean little and it is only through developing our staff, and their talent and enthusiasm, that we can get the maximum benefit from the new aircraft and brand, and further improve our product, service delivery and customer focus,” said Muralee Siva, CEO of PNG Air.
An extensive process of training for flight and maintenance crew to operate the ATR has been going on behind the scenes, with pilots, cabin crew and engineers training on the new aircraft across France, Singapore, Fiji and New Zealand.
Captain Adam Loughrey and Captain Raphael Kome were the first pilots to complete ATR training.
Captain Kome said “With the introduction of the ATR 72-600 comes a new chapter in performance, reliability and passenger comfort. We are all so proud to be part of this exciting development for our company and most importantly for those we serve every day”.
Captain Loughrey said “The training was both daunting and incredibly satisfying. It consisted of almost 6 weeks of intensive ground school and simulator training in Singapore before being sent to Fiji to actually fly the aircraft for a further 6-8 weeks of line orientated flight training”.
“The training in Fiji provided the hands on experience and exposure that we require before the introduction of the aircraft into PNG service this year.”
“For me personally, it’s been a tremendous privilege to play a small part in this exciting period for our company and for our loyal customers.”
Kapi Eria, PNG Air’s Cabin Crew Fleet Co-ordinator for the ATR, and Isaiah Tseraha, PNG Air Cabin Crew Manager, have been co-ordinating and conducting cabin crew training, and have undergone the training themselves.
Kapi Eria said “For our passengers the big benefit of the ATR is that it’s a larger aircraft than the Dash 8, so it’s more spacious, with more leg room and more cabin storage”.
“The larger aircraft also means having 2 cabin crew on board, making it easier for the cabin crew to serve passengers quickly, and also allows them to concentrate on solving any inflight issues that may arise. Passenger care will be more personalised because the cabin crew can monitor all sections simultaneously, leading to greater passenger comfort.”
“Having 2 cabin crew also gives benefits you might not think of – for example, pre-flight checks and inspections can be coordinated and done more efficiently, helping our on-time performance.”
Isaiah Tseraha said “The training we have had of course concentrates on the vital safety procedures for the aircraft, and operating its various systems, but we’ve also focussed on passenger service training. We want to be ‘people connecting people’ and that also means making connections with our passengers through our improved inflight service”.
“The arrival of the ATR has boosted our team spirit. The ATR training most certainly has raised crew morale and the hype and enthusiasm this has generated has already had a flow-on positive change for cabin crew currently operating our Dash 8 services. We are ready to ensure our passengers experience the best!”
Muralee Siva said “With our staff right behind the move, and enthusiastically learning new skills and to operate the new aircraft, we are making sure we do everything to ensure the best possible experience for the people travelling on the new aircraft, so this will be a major step forward for the airline and for aviation in PNG”.
Media Announcement - 5 November 2015
The story behind the PNG Air brand
Airlines PNG engaged the highly respected Sydney based brand developers Principals to help with the airline’s rebranding. PNG expertise was provided by Andrew Johnston and the team at PVM Advertising who were heavily involved across the entire process.
From the outset, the philosophy was that the brand had to do at least two things – make the airline stand out from its competitors, and do that on the basis of the airline’s “story” – the things that make it different.
The airline wanted the new name and visual identity to reinforce that it is a company proudly owned and run by the people of PNG while positioning it for its planned future operating all new aircraft and providing industry-leading customer service.
The brand needed to be more colourful and vibrant, reflecting the personality of the company and its people, making it stand out from competitors and easier to recognise and remember.
“Ultimately the name and brand needed to fit our vision that we are PNG’s Next Generation Airline – the airline of choice for the dynamic next generation of Papua New Guineans – and symbolise that while we transform our fleet, we’re also transforming the way we do business and the services we offer,” said Paul Abbot, PNG Air’s Chief Commercial Officer.
“Our underlying promise to customers is that we are People Connecting People.”
“Put simply this reflects that we are as much a people company as an airline – we are people who connect people. We bring people together by offering more connections to more places in PNG than any other airline. Our reason for existence is to provide those vital connections,” Mr Abbot added.“To be consistent with how we see ourselves and how we want to be seen our brand has to look modern but also offer a new interpretation of PNG, while stressing our role in connecting people.”
“We originally looked at using a single device to represent the new airline, but no single image really captured what we were trying to say. We therefore decided to break with tradition and instead selected icons from around the country – showing that we are for all the people and regions of the country. People from all over PNG can connect with the design as they see elements from their region,” explained Mr Abbot.
“The design is unique and differentiates the airline from other airlines. It represents PNG in a new way and stresses the PNG Air connection with the country. And while it acknowledges tradition, it also shows the airline as bold, fresh, and next generation PNG.”
The new design, colours and name were decided after an exhaustive process which included focus group discussions with a wide range of people, and a progressive refining of the original concept. The brand is not like anything PNG has seen before.
“Like us, the brand is a clear indication of the possibilities presented by next generation PNG, and we are very proud of it,” said Mr Abbot.
Media Announcement - 5 November 2015
PNG Air – a new airline for a new PNG
With a population that’s spread across islands, mountains, rivers and jungles, the airline industry is critical in connecting all the diverse parts of PNG. Aviation is vital to the people of PNG, whether they are travelling for business, family, friendship or recreation.
The geography that makes PNG so unique also makes it one of the world’s most difficult environments for aviation, heightening the need for PNG to have a modern, dynamic, and cutting-edge airline.
All of this makes launching a new airline – a difficult enough task anywhere – particularly challenging in PNG. Despite that, it’s a challenge the team at PNG Air have wholeheartedly taken on as they seek to become the fresh face of aviation in PNG.
The company’s board and management first created the vision for PNG Air in 2013. From the beginning, it was all about creating greater connections for all Papua New Guineans. Rather than simply focusing on the lucrative resources sector, PNG Air wants to serve people across PNG.
“PNG Air is all about people and that will be reflected in everything we do. We are committed to creating more opportunities for people to travel, making it easier to book and pay for your travel and improving our service” said Muralee Siva, CEO of PNG Air, explaining the role of the airline in PNG’s future.
The process of launching the new airline started with the realisation that the success of the company would go hand in hand with its success in enriching the lives of the people of PNG.
“We started a strategic planning process two years ago. We identified that there were three key aspects of the business that we wanted to change in order to improve our performance – ownership, the aircraft and the brand name,” Mr Siva said.
Bringing PNG Air into majority ownership by the MRDC Group and NasFund, who between them represent a large part of the country’s population, was a critical step in sharpening the focus on serving the domestic market. It was also the catalyst for a change in the management structure, with the introduction under Mr Siva of a stronger, more capable team.
An airline can only be as good as its fleet. It’s for this reason that PNG Air has invested heavily in the best aircraft for PNG’s difficult conditions.
As the aircraft best suited to both PNG’s environment and the company’s vision for its future, the flexible, class-leading ATR 72-600 aircraft was chosen to be the core of PNG Air’s new fleet. The newest aircraft in PNG, the ATR will efficiently connect Papua New Guinea, operating not just to the main cities but to smaller ports that alternative aircraft cannot fly to.
PNG Air sees this as opening up new opportunities, and a brighter future for all Papua New Guineans.
“We wanted to ensure that the aircraft we chose was capable of serving the needs of the county for the medium to long term. It had to have sufficient seating capacity, flexibility to carry passengers and freight and the ability to operate into unsealed, high and short runways. The ATR ticked all the boxes and offers us a long term solution that will meet the needs of the market well into the future,” Mr Siva said.
The idea of connection and unity comes through strongly in both the airline’s new name and in the livery design chosen to represent the new airline.
The first step was creating a name that spoke to everyone in Papua New Guinea. After an exhaustive selection process, PNG Air was chosen because of its strong link to the nation and the airline’s business strategy.
When asked what the new name means for the airline and for PNG, Mr Siva immediately responds “It means we put PNG first. We value the important role we play in the country as an airline. It reflects that we don’t take that responsibility lightly”.
The airline’s new logo and livery reinforces the strong connection to PNG. The many faces of PNG can be seen in the individual symbols. A bold and modern interpretation of traditional PNG design, the new logo positions PNG Air as the fresh, dynamic, next generation airline it seeks to be.
“The challenge was always going to be in finding a symbol which captured the diversity of this country. Our solution was to embrace that diversity and celebrate it by incorporating many key icons into one unifying design,” Mr Siva said.
Asked if he’s proud of the new PNG Air, Mr Siva is unequivocal “Absolutely! PNG Air is the result of the hard work our fantastic employees have put in over the years. It’s a new beginning, which has been built on the strong foundations of the past. Our passengers, owners and staff deserve the very best, and we have started the exciting journey toward being the best airline in PNG”.